Questão
Simulado Unicamp
2021
Fase Única
Embratur-or-Brazilian163e25e3ea1

Embratur or Brazilian Tourism Institute has recently unveiled the new slogan to promote Brazil abroad, “Brazil, visit and love us”. The slogan was accused of promoting sex tourism, as well as containing a number of errors ranging from grammar to basic marketing.

The slogan doesn’t work in English and there is an unquestionable ambiguity in the slogan; the reference to sex tourism. A good marketing professional always exploits the good ambiguities and questions the inadequate ones, to choose the best ones.

In English the pronoun -it- is used for things, places and animals, but there’s no equivalence in Portuguese, therefore the use of -us- makes sense in Portuguese, but not in English. Also, a literal translation would possibly make the verb -love- refer to a sexual act to any English-speaker.

(Adaptado de https://medium.com/swlh/brazils-tourism-marketing-fail-b9dbbe35c1c6. Acessado em 28/02/2020.)

De acordo com o texto, o slogan “Brazil, visit and love us” tem conotação duvidosa em Inglês. Qual dos slogans abaixo seria mais adequado para substituir “Brazil, visit and love us”?
A
“Brazil, visit and be enchanted”
B
“Brazil, visit as soon as you can”
C
“Brazil, visit and enjoy us”
D
“Brazil, best country in the world”