Many people think that a photo or illustration is the only thing that can capture your market when doing print ads. But the written material is as important too. In fact, we have here a written advertisement example that won the market instantaneously. Check this out and get inspiration.

 

If you are looking for a good business school, then Sheffield Business School’s ad will make you want to include them on your list. Of course, the primary purpose of earning a degree is to boost your way up the corporate ladder and to be called ‘Sir.’

Just a quick note. If we are to write this, though, we’ll also address how female leaders are called. This would make the ad even more effective.

(Adaptado de: ISLA, Barbara Anne. 20 Print Advertisement Copy Examples To Increase Sales. IN: Content Fuel (online), Advertising, Feb.11, 2023. Disponível em: «https://contentfuel.co/written-advertisement-examples/». Acesso em: 30 ago. 2023.)

Assinale a alternativa que apresenta, corretamente, o objetivo do texto que acompanha a propaganda da Sheffield Business School.