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Pepsi is in trouble. For a long time now, it’s been the second most popular cola drink in the United States, after Coke. But now it’s in third place, with Coke and Diet Coke in the number one and two positions.

However, PepsiCo (the producer of the famous drink) is determined to fight back. It plans to spend 30% more on advertising this year. Some think this might lead to another Cola War (the name given to the battle between Coke and Pepsi for market dominance in the 70s and 80s).

More worrying for both companies is the fact that US consumers are spending less on fizzy drinks every year, preferring healthier options such as fruit juice or tea.

In the text, when PepsiCo says that it is determined to fight back, it means that the producer: