The ads refer, in an explicit way, to a campaign to raise funds for helping the victims of child abuse.

The ads are based on the idea that children who live in violent homes necessarily grow up to be victims and abusers.

The ads request explicitly the witnesses of domestic violence to report abuse.

The texts make it clear that only children are victims of domestic violence.

The texts could be appropriately complemented by the sentence “What kind of role model will your children have?”.