Questão
Universidade Estadual de Londrina - UEL
2009
2ª Fase
VER HISTÓRICO DE RESPOSTAS
4000031660
Texto VIII

Magazines and their Companion Websites:

Competing Outlet Channels?

Ulrich Kaiser

It is widely believed among industry participants that the internet is cannibalistic to print media. Despite that fear, many magazines have recently started to launch companion websites that make some, but not all, of the print version content available online. That led an analyst at J.P. Morgan, cited in “The New York Times”, to claim that “Newspapers are cannibalizing themselves.” In April 2005, “Der Spiegel”, Germany’s leading news magazine, published a very sceptical article about the future of print media – ironically on its companion website – with the suggestive title “Too much to die, too little to survive”. Pessimistic views on the relationship between magazines and the internet are quite time invariant. Already in 1997, Hickey cites the Vice President of the media consultancy Jupiter Media Metrix who is reported to have said: “Seize the day! Either you are going to cannibalize yourself or somebody else is going to cannibalize you.”

(Disponivel em: <http://www.bepress.com/cgi/viewcontent.cgi?context=romsjournal&article=1046&date=&mt=MTIyMzU3ODk0Mg==&access_ok_form=Continue> Acesso em: 12 set. 2008.)

De acordo com o texto, visões pessimistas sobre a relação entre internet e revistas
A
estão diminuindo com o tempo.
B
tendem a desaparecer.
C
começaram a despontar no ano de 2005.
D
vêm se mantendo inalteradas ao longo do tempo.
E
têm-se agravado desde 1997.